Coupons Benefit More Than the Consumer: How Retailers Can Maximize Returns

According to a recent Forrester Research report, U.S. online retail sales grew 12.6 percent in 2010 to reach $176.2 billion and are expected to reach $278.9 billion in 2015. As e-commerce has grown, so too has the number of consumers shopping online. This online surge provides an opportunity for retailers to offer strategic deals and coupons, increasing sales and ensuring customer loyalty.