Copywriting Web Exclusive: A Best Practices Checklist for Web Copywriting

• Use keyword analysis to determine not only the words in your navigation, but also the order of the navigation information.

• Proofread your site meticulously. Typos and poor grammar are likely to turn off serious visitors, and you want as many return visitors as possible to raise your ranking. Additionally, there’s less of a chance that you’ll have an all-important keyword misspelled.