A Word is Worth a Thousand Pictures

Learn from the Masters

I recently spent hours looking through my catalog collection and found that most are doing the bare minimum to get their message across. Many catalogers apparently spend the bulk of their time and budget on design and photography, and then provide only product features in their copy (where are the benefits?). That said, however, a few catalogers do go the extra mile to surround the customer with beautiful, hard-working copy. Following are a few: