A Word is Worth a Thousand Pictures

When appropriate, use sentiments to emotionally involve your audience. For example, copy that states “because you care about your pet’s well-being ...” is a powerful way to address prospective customers and appeal to what’s important to them.

Aim to have your copy sound like advice from a family member or trusted friend. Testimonials or customer reviews are a wonderful way to increase sales, boost credibility and make your company more human and approachable.