A Word is Worth a Thousand Pictures
Copywriting tips from the pros.
It’s no surprise that Dell leads in PC sales year after year and has a loyal customer base.
TravelSmith
TravelSmith catalog’s copy is so descriptive it really doesn’t need photographs. Cover the pictures and read the copy to see if it’s compelling enough on its own. I’m sure you’ll find it is.
Benefits are clearly stated without sacrificing the emotional appeal to the purchaser. Witness these classic headlines:
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