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In short, Harry and David uses lavish product description and customer service in one delicious copy block.
Gooseberry Patch
The copy here is simple, heartwarming, inviting and beautifully targeted to the catalog’s customer base. With headlines such as:
Everyone is Going DIPPY for Popcorn Fondue
and copy that invites the reader to not only buy but to enjoy a unique lifestyle, this hardworking catalog knows how to use copy to capture the reader’s imagination and heart.
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Miriam O. Frawley
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