A Word is Worth a Thousand Pictures

Doctors Foster & Smith

The power of this wonderful catalog lies in its complete trustworthiness. How did they manage to gain such a high degree of customer trust? Besides having exceptional customer service and high-quality products, this cataloger uses copy to educate its customers. Twelve to 15 percent of the catalog’s space is dedicated to articles and tips. These veterinarians understand that when you educate a pet owner, you build a strong and long-lasting relationship.