A Word is Worth a Thousand Pictures

Endurance: gear for heart-pumping sports

and follow-up descriptions:

Our endurance garments are lighter and simpler than their high-mountain counterparts, with fit and features finely tuned for heart-pumping performance.

This catalog also offers what I call perfect product copy. Here’s an example:

Integrals are ideal soft-shell pants for wind-whipped ski days, sunless snow-shoeing or box-canyon climbing.