Copywriting Tips to Increase Sales

Another technique Bly recommended was using graphic elements to make offers stand out. Graphically highlight premiums with pictures directly across from the order form. Put a burst that says “Free!” And do this often, Bly said, assuring that it’s not overkill to do this five or six times.

“Repetition gets noticed,” he said, adding that the more “order now” buttons you have on your e-mails or landing pages, the greater your response will be.