Copywriting Tips to Increase Sales

The Value of ‘Free’
“Free” still works, Bly said. Sometimes you need a little more than just free, however. One way is to position part of your product as a free premium, especially when selling multiple products at the same time, such as a set of CDs for information products. If you’re marketing six CDs, for example, position them to the consumer as five CDs plus a free bonus sixth disk.