Copywriting Tips to Increase Sales

Marketing content (e.g., whitepapers, surveys, case studies, how-tos, etc.) as a premium produces several benefits, Bly said, including setting the specifications of how your product/service can benefit the consumer; making prospects beholden to you (the principle of reciprocity); generating more inquiries; establishing you as the expert in your field; educating the market to the nature of the problem that your product/service solves; and driving sales.