Copywriting Tips to Increase Sales

With many B-to-B catalog/multichannel marketers offering whitepapers as a premium to offers, one way to increase the perceived value of those whitepapers is to put a price in the upper right-hand corner of the whitepaper’s cover. To authenticate the value of the price, take all of your premiums offered (e.g., a whitepaper) and put them on your Web site for sale. Even if you only sell a few, it allows you to say that you’re not just saying this whitepaper is worth X, but you actually sell it at that price.