Copywriting Tips to Increase Sales

Increase the Urge
There are ways to increase the urgency of an offer, Bly said. For example, there’s the obvious, “This offer expires Nov. 21” approach. But there are less frequently used techniques that can prove effective. One is playing up the limited supply of a product. Bly cited the example of a magazine offer that stated, “Only so many copies are printed each month — no more.” Of course, this is true of any printed piece, but it gives the impression to consumers that if they don’t act now they may miss out.