Copywriting Tips to Increase Sales

5. Desire. “None of the other [characteristics] matter if people don’t actually want the premium,” Bly said. “But if they want it, in some cases they’ll order just to get the free gift.”

6. Easy to accept. Is the offer easy to respond to? Is there a form to mail in? A button to click?

7. Risk-free. To get the offer, do prospects have to make a big commitment? Is there a chance they could lose money?