Copywriting Tips to Increase Sales

1. High perceived value. Consumers perceive what you’re offering them costs a lot, or they don’t know what it costs and therefore may think that it costs a lot.

2. Unique and different. Is it the same thing that everyone else is offering?

3. Urgent. Is there a reason to act now instead of later?

4. Relevant. Does the offer tie in with your branding message or the proposition of the mailing?