Copywriting Tips to Increase Sales

* product — what product you’re offering, and what model or version of it;

* price — what customers have to pay;

* terms — the conditions under which they have to pay;

* premiums — what bonus gifts you get if you order; and

* guarantees — what happens when customers don’t like the product/service.

“Without an offer, direct marketing will not work,” Bly stated. To help improve your offers, he listed seven characteristics to a winning offer: