By
Joe Keenan
and Catalog Success
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Referring to an old saying in financial copywriting that people don’t pay attention to numbers unless there’s a dollar sign in front of them, Bly compared the benefits of using an offer with a percentage off (e.g., 10 percent off) vs. a dollar amount off (e.g., $25 off). And he pointed out that recent studies indicate that dollar off works better than a percentage off.
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