Copywriting: Three Quick Tips for Better Catalog Copy

* Weigh your words. “You’re in command of the reaction to your words,” Lewis said. “Check each noun and verb to be sure it’s as colorful, specific and dynamic as it can be.” Consider the subtle differences you communicate to your customers. For example, how do your customers react to the following words? “Autumn” and “fall”; “pants” and “trousers”; “acquire” and “own”; or “made by” and “built by.”