Copywriting: Three Quick Tips for Better Catalog Copy

* No misspellings or typos ... ever! One misspelled word in a sea of copy may be enough to shake customers’ confidence in your catalog operation.

* Use your hot spots. In a typical catalog, Lewis said, there are five hot spots where you can feature new products, best sellers and sale or clearance items. Such spots include the front cover, inside front cover, back cover, center spread (if the catalog’s saddle stitched) and the pages adjacent to the order form.