Creative & Copywriting: Tantalize, Tease and Tell (Just Enough) Your Way to Leads
When seeking new customers for big-ticket items, dont give away the store
Another danger of telling too much in tech environments is this: Most marketing writers don't have the technical background that the people who read these materials have. Delve too deeply into a technical description and you might flub it, losing readers who are now convinced you don't know what you're talking about.
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