Creative & Copywriting: Tantalize, Tease and Tell (Just Enough) Your Way to Leads
When seeking new customers for big-ticket items, dont give away the store
A successful way to sell high-end enterprise software is to offer a sample to try via CD or download — but without telling prospects so much that they know how the software works. Tell them what it's for, highlight that unique selling proposition, include some testimonials, but get the prospects into a "test-drive" that encourages them to call with questions.
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- Lenser
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