Creative & Copywriting: Tantalize, Tease and Tell (Just Enough) Your Way to Leads
When seeking new customers for big-ticket items, dont give away the store
Show, Don't Tell
For B-to-B companies, the urge to "show and tell" is often an attempt to save their salespeople's time. But in fact, it kills a chance to develop good relationships with prospects, who could turn into customers. If prospects think they already know everything a salesperson is selling, they won't bother to ask questions, crushing your chance to follow up with sales calls.
- Companies:
- Lenser
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