Creative & Copywriting: Tantalize, Tease and Tell (Just Enough) Your Way to Leads
When seeking new customers for big-ticket items, dont give away the store
Telling too much makes consumers lose interest, because they begin to feel they know all they need to know just from your copy. Mention a few key options, but don't provide a complete option chart or they won't come in to kick the tires. When it comes to price, tell only the base price, clearly defined as that.
- Companies:
- Lenser
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