Creative & Copywriting: Tantalize, Tease and Tell (Just Enough) Your Way to Leads

From there, list unique selling propositions, benefits and features, and pare the list down to just a few you can zero in on to differentiate your vehicle from all others. Mention these benefits with copy that stays right on point, and use photography to romance and define the unique features of the product. Keep it short and sweet, and make a really great offer to test-drive.