Creative & Copywriting: Tantalize, Tease and Tell (Just Enough) Your Way to Leads

Too Much Information?

Here's an example of a consumer lead generation program I worked on for Isuzu — you could substitute any high-ticket item for cars, from large-screen TVs to new homes.

To draw quality leads for car sales, consumers must consider your product as an alternative to what they already had in mind. How can you alter that pattern so they'll take the next step and test-drive? Find out what they're really looking for — which may not be what you expect. We discovered, for example, the features and benefits the best Isuzu prospects were looking for were profoundly different from those who'd purchase Ford Explorers or Jeep Grand Cherokees.