Copywriter as Your Customer Service Ambassador

By Carol Worthington-levy

Solid Copywriters
It may not be all that obvious — the idea of hiring a real, honest-to-goodness copywriter to develop helpful customer service messaging. In fact, often clients have their call centers handle messaging. But this could be put in the same category as having an IT guy design your e-commerce website. Yes, the task is taken care of, but most times it's abysmally off target.