Creative & Copywriting: Copywriter as Your Customer Service Ambassador
Developing the voice of your customer service
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One company that's a little less colorful but still right on target is New Pig. While New Pig sells some pretty serious solutions for safety, industrial spills and more, it approaches customers with a consistent, unique, lighthearted voice. And it keeps the good vibes going with a phone message that ends, "Thanks for giving New Pig a squeal."
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Carol Worthington-levy
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