Creative & Copywriting: Copywriter as Your Customer Service Ambassador

Some companies employ great customer service using a right-on-target "voice" when the customer calls. Southwest Airlines does a 
pretty good job keeping you entertained during your wait with a combination of offers, songs, stories and more. You can tune it out if you want, or enjoy it while you wait. This carefully crafted copywriting maintains a voice and message that's true to the brand's personality.