Creative & Copywriting: Copywriter as Your Customer Service Ambassador

Now, the first person who thought to tell customers their calls were important in an automated voice message was pretty smart. It was unique at that point. But to be considered a sincere message, it must be backed by sincere effort.

Fixing Customer Service with Copywriting
A few innovative companies combine sincere, well-written messaging with technology to solve problems more successfully. One I recently called suggested it could easily call me back — plus it offered me the chance to stay in the queue. The language was agreeable, saying, "We hate to keep you waiting, and we're so sorry for our backup of calls. Would you prefer to have us call you back, rather than your having to wait? Would that be more convenient for you?" And the most convenient aspect of this was, I didn't even need to input my phone number for them to call back. These smart folks used technology to help customers feel their calls really were important, and used better copywriting to warm potentially cooling relationships.