Copywriter as Your Customer Service Ambassador

By Carol Worthington-levy

The article I mentioned made special note of recorded messages as another annoyance. They're often the first line of communication people hear when they call you.

Nobody wants to hear an automated voice that says, "Please stay on the line, your call is very important to us," followed by the news that the wait will be no longer than 30 minutes. Customers see this lack of preparation as an indication that you don't really consider them important after all.