Creative & Copywriting: Copywriter as Your Customer Service Ambassador
Developing the voice of your customer service
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Automated letters to unhappy customers are often so poorly done they finish off what remained of an already fragile relationship.
Other examples of addled customer service messaging can be found in call centers. Without carefully scripted and well-practiced communication, your call-center reps' contacts with customers can be uncomfortable and even off-putting.
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Carol Worthington-levy
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