Creative & Copywriting: Copywriter as Your Customer Service Ambassador

What's That Have to 
Do With Copywriting?
When it comes to customer service, most companies are ham-handed when communicating with customers by phone and email. We've seen plenty of emails that are uninspired and obviously treat a customer like a number, not a member of the family. And when your customers see that from you, they "get it": "You don't care." And they'll take their business to someone they think may care more.