Creative & Copywriting: Copywriter as Your Customer Service Ambassador

A solid copywriter with an understanding of how company culture and customers gel will develop messaging that doesn't sound stodgy or insulting to your customer. That writer spends time speaking to customers, exploring and understanding your brand, and even listening to customer service calls. They'll even request a look at any customer research to learn how your customers wish to be spoken to. You can get the most bang for your buck by having your direct marketing copywriter actually do this task, because your copywriter has already put in the time to get to know your customers well.