Creative & Copywriting: Copywriter as Your Customer Service Ambassador

I recently came upon an interesting article in The Wall Street Journal about how we, as consumers, feel about customer service. And frankly, the score isn't good for most companies selling products and services.

Now, some of the issues that create poor customer service are about company policies, such as short return deadlines (which, incidentally, often increase returns and create customer mistrust). Some customer service issues also occur as a result of business acquisitions. Who hasn't felt dissatisfied over some internet provider that's changed hands, and now you don't know who to turn to for help?