Speak Personally …
Copy should make customers feel like your trusted friends
Some catalogers worry they could be treating customers like they’re stupid when they display enthusiasm and direct customers to exact places in the catalog. But quite the contrary: Customers say they appreciate being treated like they’re important. If the copy is heartfelt and appropriate, it’ll show its sincerity and reflect how you feel about your customers.
- Companies:
- Crutchfield
- Lenser
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