Speak Personally …
Copy should make customers feel like your trusted friends
An example of this can be found in the Smith+Noble catalog for blinds and drapes we’ve been working on. The catalog copy about wood blinds, which are hardly an inexpensive solution for a window covering, starts out with this:
More than ever, Wood Blinds bring the quality you demand in your home’s fine furniture and wood flooring into window fashion.
- Companies:
- Crutchfield
- Lenser
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