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Go Beyond ‘You’
Don’t be fooled into thinking that just by adding “you” to your copy it instantly becomes personal. While that certainly helps, it’s not the place to stop trying.
Writing personally only can come from getting inside customers’ heads, talking to them about the things that matter most to them and confirming these things matter to you, too.
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- Companies:
- Crutchfield
- Lenser
Carol Worthington-levy
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