Speak Personally …
Copy should make customers feel like your trusted friends
The copy in the ThinkGeek catalog perfectly connects to the catalog’s zany product line, and the language is highly personal. But this cataloger takes a personal and simplistic approach, which is appropriate for this goofy collection of toys, apparel and gadgets. Take the copy for the Sonic Bomb Alarm Clock:
- Companies:
- Crutchfield
- Lenser
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