Speak Personally …
Copy should make customers feel like your trusted friends
In the often confusing new world of competing display technologies, you can still count on advanced design and superior picture quality from Sony’s XBR TVs.
The copy is made personal through its acknowledgement that this is a confusing time to try to sort out the right technology. This approach gains customers’ trust and attention. Few customers in this category would admit they’re confused, so this can be quite a relief to them.
- Companies:
- Crutchfield
- Lenser
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