Speak Personally …
Copy should make customers feel like your trusted friends
What makes this personal? The copy shows we’ve stepped into customers’ world, discovered their needs and reflected that need in our teaser.
Clarify, But Still Be Personal
As for the complex, the Crutchfield catalog makes complex electronic systems understandable for the average customer. Here’s one example of how Crutchfield does this in a personal way:
- Companies:
- Crutchfield
- Lenser
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