Speak Personally …

Here’s an example of some teaser copy I wrote for the cover of the Crazy Shirts catalog:

Once you try on our Canton Pants, you’ll never want to take them off! Find out why on page X.

Because this item is a best-seller for this cataloger of design-embellished T-shirts and surfer wear, if you tell people what makes it special, they’ll be curious to try the pants for themselves. In many cases, such as this one, use friendly copy to tease them in, making it easy for them to find the product.