Cooperative Databases

If the quantity going into the merge was the same, most likely you'd net a lot lower on Abacus as well. But still, you're picking up good prospect names that you can mail at an incremental breakeven or better each time.

When mailing to names selected from a co-op, the priority in the merge is important. Some catalogers prefer to level the playing field by giving the co-ops equal priority with all other outside rented names. This enables you to compare list results more fairly. I prefer to give priority in the merge to the co-ops, however. Since the co-op's names rent for less, I want more of these names to survive the merge.