Cooperative Databases

Some mailers fear joining too many co-ops and exposing their buyers to too many offers. It's a real concern for a lot of list owners who feel their housefiles would suffer if they were to give up their buyer files any more than necessary. The truth is the overwhelming majority of buyers aren't exclusive; therefore, these names are being rented anyway. If the co-ops work for you, it makes sense to join them. Testing is the key.