Cool Ideas

The U.S. Postal Service’s (USPS) new Catalog Request Card Service. Part of the MoversGuide Online program, consumers can choose to get catalogs forwarded to their new homes. The USPS says the response rate has been about 25 percent, and that consumers are choosing to get an average of six retail catalogs delivered to their new addresses. Moreover, new movers are selecting an additional four catalogs, on average, that they don’t currently get. As of early December, 25 retailers were participating in the program, including Coldwater Creek, Lands’ End, Plow & Hearth, Pottery Barn, and Smith + Noble. I think this is a terrific idea from our postal service.