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Free shipping deals everywhere. I know they can be loss-leaders and so should be offered judiciously. But I also know that direct marketers have hit on a take-it-to-the-bank idea when I go to the hair salon, and everyone there is raving about all the free-shipping deals available. “Why go to the mall?” one wide-eyed woman (who doesn’t know what I do for a living) asked me.
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- Companies:
- Bed, Bath & Beyond
- Home Depot, Inc.
Reported Donna Loyle
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