Understanding Postal: Spare Your Bottom-line

• If you can’t in good conscience (or business sense) convert your non-letter-size catalog to letter-size, then ensure that your catalog can be processed on the FSM 100 — it must be less than 3/4-inch thick.

• Barcoding such a piece should be a no-brainer. Adding the barcode earns you the automatable flat discount. Without the barcode, you’ll qualify only for machinable discount rates.