Understanding Postal: Spare Your Bottom-line

Part of the challenge that catalog marketers face in preparing for this is first to discern what’s being changed, and what impact the change will have on their businesses. For the moment, assume that you send many of your catalogs and other marketing materials to your prospective customers using one of the many rate subcategories of Standard Mail. Also assume that you fulfill many of your orders using the parcel services of Standard Mail or Parcel Post. With that, here’s a list of some of the changes that will be implemented along with new rates sometime in mid-2007.