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Joe Keenan
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Provide visibility to customers throughout the return shipping process. This can be accomplished via email, Martinez said, alerting customers where their product(s) is during each stage of the return process. Issuing RMAs greatly aids in this process, as you'll know the shipping carrier and the item(s) being returned. Doing this improves customer service through CRM updates and more timely customer refunds, as well as enables operational efficiencies and proper staffing through scheduled deliveries and accurate forecasts.
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- People:
- Rob Martinez
- Places:
- Orlando, Fla.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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