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Joe Keenan
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Survey customers to ensure satisfaction with your returns policies and practices. This is as simple as sending a postcard to your customers, Martinez said. Consider including the following questions:
- Was our return policy easy to find?
- Was it easy to understand?
- How was working with our shipping carrier?
- Did you receive your credit?
Evaluate your returns policy frequently. At a minimum of once a year, Martinez advised. And the more frequently you revise your policy based on analytics — e.g., reorders, future sales — the lower your return rates will be, he added.
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- People:
- Rob Martinez
- Places:
- Orlando, Fla.
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