Strategies to Convert Returns Management From a Drain to a Profit Center

Require return merchandise authorization (RMAs) forms. Without capturing the information contained in these forms — including product(s) being returned, customer who's returning it, why they're returning it, when they bought it, whether they want credit for their purchase or a replacement product, etc. — you're blind, Martinez said. Once you have this information, communicate it with your marketing team and suppliers.